Peak Milk Issues Public Apology to CAN Over Controversial Good Friday Ad

 In a surprising development, FrieslandCampina WAMCO Nigeria PLC, the manufacturers of Peak Milk, have issued a public apology to the Christian Association of Nigeria (CAN) following a controversial social media post that was deemed disrespectful to the Christian faith. This unexpected move by the company is being hailed by many as a step in the right direction.

Ore Famurewa, Executive Director (Corporate Affairs) at FrieslandCampina WAMCO Nigeria PLC, issued the apology on behalf of the company. The letter, titled ‘APOLOGY FOR THE GOOD FRIDAY SOCIAL MEDIA POST BY THE PEAK BRAND’, was addressed to the CAN President, Archbishop Daniel Okoh, and dated 10th April, 2023.

The offending post, which was shared on the official social media handles of the Peak brand on Good Friday, had caused widespread outrage among Nigerians, particularly Christians who felt that the post was not only disrespectful to their faith but also an insult to the millions of Christians in Nigeria and beyond. Many Nigerians had taken to social media to express their disappointment and frustration with the post.

However, the swift apology by FrieslandCampina WAMCO Nigeria PLC has been praised by many as a demonstration of the company's commitment to respecting the beliefs and values of its customers. The apology has also been viewed as a positive step towards building stronger relationships with customers and communities.

Overall, this turn of events serves as a reminder that companies must be mindful of the impact of their actions on the communities they serve. It also underscores the importance of respect for religious beliefs and values in a diverse and pluralistic society.